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#WallStreet

For most companies a social media presence is table stakes – one of the most critical components of any digital marketing strategy. And recruitment strategy. And customer service strategy. And … securities compliance strategy? On July 3, 2012, Netflix CEO Reed Hastings innocuously updated his...
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Is a niche social network worth your brand’s time?

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty experimental, but more often than not digital is now central to any marketing...
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Keeping it light

“So, what is your favorite flavor of jelly beans?” my desk neighbor Adrian looks up from his computer to ask. “Hmmm…” I think. “The black ones, maybe the pink ones second.” “EWWWW! Who likes the black ones?” erupted the entire pod. Next thing we knew, for the...
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Is the anti-technology revolution looming?

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...
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Is the anti-technology revolution looming?

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...
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Is the anti-technology revolution looming?

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...
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